The Masses

The

Masses

The Masses is a customized and on-demand content generator tool specialized in generating trustworthy content through the lens of people’s phones around the globe.

Projects

Our Projects

Verizon “Elders”

We collaborated with The Community to create this ad for Verizon using the segmentation only real Verizon users the U.S.

Frontier Communications

Take a look at this fun spot that we created with Hill Holliday for Frontier Communications.

Peloton App

We looked for Peloton app-verified users, asked them to show us their workout skills and creativity, and directed them for social media content.

Nature Valley

We partnered with Nature Valley and their media agency to engage influencers and micro-influencers ne

Motorola"Power To Empower"

The Ask

Motorola’s agency, tasked Masses with sourcing real users worldwide and casting their stories showing how Motorola’s technology empowers their lives.

The Solution

The Masses used THE MASSES CONTENT app/platform to search globally, receiving hundreds of stories and shortlisting the most impactful ones.

The Results

The campaign ran on YouTube and featured 12 x 2min spots for an eye-opening budget. We sourced local videographers to achieve look and feel.

Methodology

Hyper Focus

The Masses is a team of producers and directors focused on content and videos made by REAL people.

Process

We send a call with a brief, to our masses of people around the world (segmented or not). What we don’t have among our follow

Our Masses

We have an IMMEDIATE link with thousands of people around the world, ready to receive our call, shoot, and send the content we need, on DEMAND.

Our Reach

We were tasked with sourcing some super specific content: Meningitis Survivors in Germany. In 72 hours we had 25+ videos from actual survivors.

What We Do

We ask real people to shoot with their cell phones; we receive it, curate it, and buy it. Or, we direct them remotely or send them out to shoot locally and send us their content.